Friday, October 29, 2010

Promotional Christmas Gifts - Making the Best of the Christmas Season For Your Business

By Anne Cronin

We always know it's going to arrive, but often Christmas catches us out when it comes to planning ahead. Most of us don't like to start thinking about Christmas before at least November, but in business it's never too early...only too late! There are many things to consider when choosing Christmas gift basket, and hopefully this guide will help speed up the thought process so you can get ahead of the competition.


This is one of the most crucial parameters. You actually need to count backwards from when you would ideally want to distribute your chosen promotional Christmas gifts (possibly from the beginning of December) to get the optimum benefit during the pre-season time of partying and goodwill. Then allow plenty of time for production, printing and delivery of your chosen promotional products, add in a bit of contingency in case of unforeseen circumstances. Add on the time you need to research ad consider your options... and you may arrive probably somewhere in October or September. In other words, now is a good time to start!


It's always expedient to make sure you know exactly how much you have to spend, and how many gifts you need to buy. This will give you a figure per head to work with. It's not worth overspending here, as there are many suitable promotional gifts are available. Gifts don't need to be expensive to work well for you, but do consider the demographic of your target audience when making your selection. You may want something fun, quirky and associated with the occasion, such as custom-printed Christmas Baubles, Chocolate Santas and Lollies, or Christmas themed USB People. Alternatively, this is a key time of year to give promotional calendars and diaries to your valued customers which will be appreciated all year. Your brief and budget will dictate the kind of Christmas gift idea that will work best for your company.

Choose your Supplier.

Make sure you choose the right supplier for your promotional Christmas Gifts. Choose a highly reputable online company which supplies a good range of quality promotional merchandise all year round, not one that just springs up to take advantage of the Christmas season. The quality of your chosen gifts reflects the standards and aspirations of your company, so you need to be reassured that your chosen Christmas items are professionally printed and presented, and that you will get the level service you deserve. The help and knowledge of an industry expert dedicated to your order, and whom you can contact directly, means that you can be sure your printed Christmas gifts are perfect for your requirements.

Order in Good Time

Once you have all these things in place, and you have chosen your corporate Christmas gift, do go ahead place your order in plenty of time. This means that you have the best chance of getting the products you prefer, custom-printed to your requirements, and delivered to you in good time for your Christmas promotions.

You can then sit back and relax, knowing that your Christmas marketing and PR campaign is well taken care of (and maybe then is the time to be as organised on the home front!)

PG Branding offer an amazing collection of promotional merchandise so you can select the perfect promotional gifts for your campaign. We have many years of experience in supplying printed and personalised promotional products to companies large and small right across the UK. We have recently added some fun promotional Christmas gifts to our range. If you would like to discuss ideas, do get in touch with our friendly and experienced customer service team who will be happy to help you choose the perfect item for your brief and make best use of your budget.

© A. Cronin for PG Branding 2009

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